Benelli superbikes from Italy

Well-known Italian superbike brand, Benelli, has appointed Malaysian company Mforce Bike Holdings Sdn Bhd as the new distributor of Benelli’s motorcycles in Malaysia.

The dealership came into force on 1st February 2017.

Under the agreement, Mforce Bike Holdings will be the assembler, distributor and also provide after-sales service and spare parts for all Benelli’s products sold in the country.

Mforce Bike Holdings’ National Sales Manager Asri Ahmad has assured that all existing Benelli’s motorcycle owners will continue to enjoy all the benefits and value added services provided by the company.

In addition, all nationwide Mforce service centres will also provide after-sales service on all Benelli’s motorcycles sold from March onwards.

“Mforce Bike Holdings also plans to increase Benelli’s products range in Malaysia. There are a few new products launches in the pipeline including Leoncino 500, 302R, and TRK 502.

“Apart from the superbike series, Mforce Bike Holdings is looking forward to introducing Benelli’s first-ever moped in April 2017,” said Asri.

Benelli TRK 502

He said the 150cc super moped is equipped with 6 speed, water cooled, and fuel injection engine to comply with EURO standards.

This newly-developed model has been rigorously tested for 20,000km and definitely meet Malaysian’s expectations for a super moped.

Benelli 302R RED R lr

“Mforce Bike Holdings will allocate a substantial amount of budget on the product promotions.

“Promotional events, exhibitions and marketing tools have been planned and will be executed accordingly to ensure Malaysians get to know well about Benelli.

“We urge all Benelli’s motorcycle clubs to contact our headquarters at 04 -554 1777 (Paul) for registration,” said Asri adding that the clubs will be invited to participate in Benelli’s events in future.

Further information on the product shall be announced from time to time at Benelli’s official website www.benelli.myand Facebook page https://www.fb.com/malaysia.benelli.

For more than 100 years, Benelli motorcycles have impressed mightily on the street, in the dirt, and in racing from its capable and affordable scooters, to high-end, big-bore sport and naked bikes, and everything in between. 

Benelli motorcycles represent a perfect combination of form and function. With peerless Italian styling from its Italy-based Design Center, to its ultra-modern manufacturing capabilities, Benelli offers motorcycles that not only function superbly, but ones that light your emotional fire.

Its tagline is “Benelli is Power, Technology, Quality, Value and legendary Italian design. Since 1911, Benelli is pure passion.”