MForce Bike Holdings took a enterprising and bold move to launch four new models at one go to cater to the growing motorbike enthusiast segment in the country.
Among them are the Italian-model Benelli Leoncino 500, Keeway Patagonian Eagle 250, Keeway K-Light 202 and the Keeway Cafe racer 152.
Leading the pool of impressive models is the Benelli Leoncino (lion cub) based on the iconic Italian model of the 50’s and 60’s fit with modern technology.
According to Benelli’s chief marketing officer for Americas and Asia, Dante Bustos, the launch is more significant and meaningful as the model has only been launched in the Chinese market.
“This shows the potential and importance of the Malaysian market to Benelli as most models are normally launched in Europe, China and only later in this part of the world,” said Dante at the launch at Macalister Mansion recently.
The Benelli Leoncino comes in impressive Leoncino Red and Vulcan Black colours.
Dante also promised that Benelli will also bring more new models to Malaysia in the 150cc, 200cc and 300cc and above segments in the future.
Also present was Asri Ahmad, the operations general manager of MForce Bike Holdings.
“We hope to cater to every segment in the market for our customers and are currently carrying out aggressive branding and marketing to promote our products.
“We hope to achieve a sales target of 120 units per month per model for all the four models launched,” added Asri.
Asri also revealed the competitive pricing for the models with the Benelli Leoncino 500 priced at RM27,999, Keeway Patagonian Eagle (RM9,388), Keeway K-Light 202 (RM8,588) and the Keeway Cafe Racer 152 (RM6,150) respectively.
All prices do not include GST and other fees and will be available from Feb 1, 2018, in the market.