Dubbed to be the biggest show on earth, the FIFA World Cup 2018 Finals currently underway in Russia has a massive following all over the world.
The month-long sporting extravaganza is being telecast live over Astro and RTM channel for the benefit of local football fans to watch their favourite teams in action.
Not to be left behind, many pubs, food courts, mamak outlets and other tourist attractions have also jumped on the band wagon to offer live telecast action for those who want to join their friends to follow the games.
Over at the Gudang located along Gat Lebuh Cecil, attractions include live band performances during the run-up to the matches with finger food on the menu.
Fans are charged a minimum of RM25 cover charge which offers a beer inclusive of snack.
The organisers are working with Carlsberg Malaysia so football fans can collect merchandise of their favourite country namely England, France, Germany, Brazil, Spain and Portugal.
“The design of country flags in vibrant colours is spotted on the limited-edition merchandise such as jerseys, invertible umbrellas, jersey-shaped bottle cooler and can cooler sleeves, which are up for grabs during this two-month long promotion at participating bars, pubs, coffee shops and food courts, from now till 15th July,” says Northern Sales Manager Lim Eng Wah..
Meanwhile, Carlsberg managing director Lars Lehmann says upping the football excitement, there will be over 3,000 parties nationwide including in East Malaysia, for football fans to enjoy football matches among ardent football fans with chilled Carlsberg and Carlsberg Smooth Draught beers.
“The campaign is also hitting the digital scene with “Probably The Best Football Beer Game”. It’s an online game where football fans can play and use their football knowledge to predict the scores and win an all-expense paid trip to watch a Liverpool FC match LIVE in the UK with a friend!,” says Lars.
The Tree Bar at the G Hotel also offers fans live telecast on big 55-inch screens for those who want to catch the live games over a beer or two.
At The Top Komtar where football fans can follow the games without having to pay any cover charge.