Penang has become the fashion hub in Northern Malaysia and slowly becoming the leading fashion event in the country. Being a vibrant cosmopolitan city with a robust market, Penang easily topped other cities as a favourite spot for international brands.
This year’s fashion show was held in April by three elite megamalls namely Gurney Plaza, Gurney Paragon Mall, and Queensbay Mall, each with their own special themes. Apart from showcasing the latest collections from international brands, Penang Fashion Show 2016 was also a stage for local designers, from emerging talents to veterans in the industry, to experiment with their designs while at the same time carving their names on the runway.
STREET VOGUE BY GURNEY PARAGON MALL
The sixth year of Gurney Plaza’s Spring/Summer Fashion Weekend concluded on a high note. The mall went with the theme ‘Style Emergence’ where wild concepts and imaginations of the spring/summer gaiety were realised into cutting-edge designs.
Gurney Plaza’s fashion weekend commenced with a launch party by international brands Superdry and GUESS. The two brands brought forward brilliant designs, from young, sexy, and adventurous style by GUESS to contemporary fusion of vintage Americana and Japanese-inspired graphic with British style by Superdry.
The exuberant spirit of spring/summer field also radiated from sweet and floral ready-to-wear collections by Dorothy Perkins, Warehouse, and Miss Selfridge. Among other brands were Swarovski’s latest ‘ocean and sea’ exclusive accessories, Marks & Spencer’s swimwear and apparels, Bonia, and Coach.
The Spring/Summer Fashion Weekend was concluded with the week’s most creative moment by Penang Equator College students who took the runway to present their very own ready-to-wear collections.
STREET VOGUE BY GURNEY PARAGON MALL
Gurney Paragon Mall presented its second Penang Fashion Week with mixing and matching style where high fashion found street style in a Street Vogue theme. Continuing from last year’s success, the fashion show quickly elevated as a platform for Asia’s most talented designers and brands to showcase their collections.
Apart from bringing the world’s top class brands into Penang, Penang Fashion Week was also a stage to highlight the uniqueness of Penang while being the nexus of style, culture, and entertainment.
15 top local and international designers have participated in showcasing their latest creations on the runway. Among them were Danny Choo, Illiza Ho, Eric Choong, Wisharawish, Alden Leong, and Keith Kee. Other familiar brands such as BEBEBUTTERFLY, Debenhams, Padini, La Martina, and Tumi also participated in showcasing their latest works.
Besides garments and apparels, the show also included the renowned jewellery brand, Chow Tai Fook from Hong Kong. As a platform for young and talented designers, the fashion show also gave the opportunity to ESMOD KL’s students to showcase their stunning batik and silk collection.
VOGUE FOR VIRTUE BY QUEENSBAY MALL
Queensbay Mall’s Vogue for Virtue Charity Fashion Show came back in its eight year running. This year’s fashion show succeeded in realising its goal to continue making charity fashionable.
The fashion show was Queensbay Mall’s annual Corporate Social Responsibility (CSR) program aimed to help less fortunate children where the fund raised was channeled to selected charity organisations. The event had two major highlights. The first one was the month-long Model Search which saw a total of 200 participants from both adults and children during the Audition Days.
The second highlight was the Charity Fashion Show with Celebrities. Gaining much confidence and support from fashion retailers and top homegrown celebrities, the event managed to gather both regular and new faces on the runway.
The 2016 Vogue for Virtue Charity Fashion Show brought an avant-garde runway show with edgy yet beautifully tailored apparels for the brave and bold. Among celebrities that were featured include Debbie Goh, Wilson Tan, Jeffrey Cheng, JC Chee, Amelia Henderson, Allan Toh, Lynn Lim and Shir Chong.