Some 720 underprivileged children received new school bags, shoes, socks and other stationeries for the upcoming school term next year, thanks to CapitaLand Mall Asia.
CapitaLand Mall Asia is the region’s leading shopping mall developer, owner and manager, and CapitaLand Malaysia Mall REIT Management Sdn. Bhd. (CMRM), the manager of CapitaLand Malaysia Mall Trust (CMMT).
In Penang, a total of 120 children from five charity homes received their goodies at the Gurney Plaza recently.
The programme costing RM210,000 to help underprivileged children in Malaysia is the the sixth edition of the “My Schoolbag” programme.
The donation is made possible with funding from CapitaLand Hope Foundation, the philanthropic arm of CapitaLand.
My Schoolbag is CapitaLand’s key annual corporate social responsibility (CSR) programme, in which underprivileged children in the five countries where CapitaLand malls operate –Singapore, China, Malaysia, Japan and India – receive schoolbags containing school and daily necessities.
Under this year’s My Schoolbag programme in Malaysia which began on November24, 2016, CMA and CMMT worked with 21 charity homes and primary schools – six in Kuala Lumpur, eight in Selangor, one in Kuantan, five in Penang and one in Kedah – to assist a total of 720 underprivileged children by providing them withschool necessities including a new schoolbag, stationery, socks and shoes worth RM292 each to start off the new school year.
About 173 staff volunteers will be accompanying the children as they visited the CapitaLand malls nearest to them to enjoy a fun-filled half-day programme.
Aside from the games and activities that are planned for the children, they will also be treated to lunch at Sungei Wang Plaza in Kuala Lumpur; Tropicana City Mall in Petaling Jaya; The Mines in Klang Valley; Gurney Plaza and Queensbay Mall in Penang; and East Coast Mall in Kuantan.
Chief executive officer of CMRM Low Peck Chen said that beyond meeting the aspirations and needs of the modern shoppers, our malls serve to enrich the lives of the people and communities where they operate.
“My Schoolbag is part of our commitment to contribute back to society, and we are therefore delighted to be bringing hope to underprivileged children in our malls through this CSR programme.
“We hope that our gift of school and daily necessities will provide the underprivileged children with a head start as they embark on their formal education.
“We would also like to take this opportunity to thank the staff volunteers, whose continued commitment to the sixth instalment of My Schoolbag in Malaysia exemplifies CapitaLand’s ‘Building People. Building Communities’ credo,” added Low.
Also present were Selina Ng, general manager of Gurney Plaza/Queensbay Mall management, centre manager Peter Chan, senior manager Eliza Kow (marketing communications), senior manager (operations) Yeoh Kim Bock and operations manager Loi Kar Horng.